The questions people actually ask.

Q.What's the catch?

There isn't a hidden one, but here are the honest mechanics: we build your preview on spec, betting our own time that you'll like it enough to keep it. If you don't, we've spent the time and you haven't spent anything. If you do, you either buy the build outright once, or start the monthly partnership that hosts and maintains it for you. That's the entire model.

Q.Is this the template junk I keep getting spammed with?

No. A template starts with a layout and pours your name into it. We start with your reviews. Every word, fact, and number on your preview is sourced from your own reviews and public record, and it is checked against that source before it is allowed onto the page. If we cannot verify something, it does not appear. We label it a gap instead of inventing it.

And a person signs off on every single one. Viktor reads the finished preview, checks it against your real reviews and your live site, and approves it before you ever see it. You can check every claim yourself, right down to the review it came from.

Q.Do I keep my domain?

Yes, always. We never ask for your registrar login or ownership of your domain. If you keep your Weft site, we simply point your existing domain at it, and you can move it elsewhere anytime.

Q.What if I want to cancel?

Cancel the monthly partnership anytime and take a full copy of your site with you. No hostage situations, no export fees, no "talk to retention" call.

Q.What happens to my current site or Google ranking when I switch?

Your Google Business Profile and your existing reviews are never touched by any of this. Those live with Google, not with your website. When you're ready to launch, we handle the DNS and redirect work so search engines find your new pages instead of losing the old ones outright. If ranking is a concern, we'll walk through your specific setup before you flip the switch, not after.

Q.Who is Weft?

A small digital storytelling studio, run day-to-day by Viktor. We find brands with a story their website doesn't tell, and we build the site that closes that gap, free to look at first. See the About page for the longer story.

Q.How is it this cheap?

Because we build on spec first. A traditional agency charges $3,000 to $8,000 up front because they're taking on the risk of your time and their labor before anything exists. We flip that: we absorb the risk by building the finished site first, for free, and only ask for a fee once you've already decided you want it. Launch pricing for our first clients, $999 once or $0 build fee and $119 a month, keeps it lower still while we build our track record.